I
found these two quotes from Ian Sommerville a very good summary of
what I also think about importance of ethnography in design:
“Software
systems do not exist in isolation. They are used in a social and
organisational context” and
“how the social and organisational
context affects the practical operation of the system.”
this
point to the “sensitising”
role of ethnography:
“sensitising
you to the nature of work and its organisation ”(Tom
Rodden)
and
“You
get information about the social interactions in the setting, which
other design and analysis methods simply don’t capture.” (Ian
Sommerville)
and
“I
think the most important thing in ethnography is simply getting
designers sensitive to the issues that the people who use systems
confront. ” (Dave Randall)
The
second point which is also interesting was what Richard
Bentley
said about looking for new ideas,
new developments and new solutions. It may even happen that when we
look closer to the context and actual setting and workflow we may
find out that our original questions and problem definition that we
are designing for, is wrong or need a serious revise.
“ethnography
is a very good way of finding out some interesting things that might
be worthy of further exploration or of changing your view.”(Steve
Benford)
The
third point that I found relevant was the use of ethnographical study
to understand which parts are essential to
remain and which parts are dictated with limitations of existing
tool.
“what
things are non-critical and the consequences of the environment they
are in at the moment?”(Richard
Bentley)
the
forth point is the use if ethnographical studies evaluatively
“at
each stage, to learn about how people experience them and feed that
back into design. Ethnography is, I think, a highly appropriate and
relatively quick way of doing that. ”(Steve
Benford)
I
also somehow disagree with Richard
Harper when
he says “I
think if you’re doing ethnography it seems intrinsic to observation
and grasping and feeling inside the worlds of those that you’re
studying that you get a sense of how those worlds are assembled
and
thus you therefore also have a sense of how it can be reassembled.”
I think when you study something you gain some information, and what
you would later do with that information is up
to you. It seems engineering kind of thinking that you go from “how
something works” to “how it can work or be reassembled
differently”.